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I AM ORVEDA ___ ORVEDA

Virtual reality

YEAR 2022
CREATIVE DIRECTION Helmut Agency
ART DIRECTION, CGI, PRODUCTION, SOUND DESIGN Mélanie Courtinat
PROGRAMMING Arnaud Gomis

To celebrate the brand’s new identity, Mélanie Courtinat created a bespoke virtual reality film for Orveda, a high-end skincare brand at the intersection of biotechnology and nature. This immersive piece was conceived as a sensorial journey through the brand’s core philosophy: a fusion of ancient wisdom and future possibility, of scientific rigor and holistic care.
Designed as a short yet high-impact experience, the film translates Orveda’s positioning into an abstract visual narrative. Signature elements of the brand such as its commitment to biocompatibility, clean beauty, and inclusivity are expressed through a poetic language of form, movement, and light. Inspired by Orveda’s ethos “I am the luminous face known as Orveda,” the experience radiates with inner glow, fluidity, and a strong sense of presence.

The piece was showed during a series of exclusive events in Cannes, Monaco, and Shanghai, reinforcing Orveda’s positioning as a luxury brand rooted in French biotech innovation and a deep respect for nature. More than a promotional work, the experience serves as a meditative and immersive statement of intent.