BEAUTÉS DU MONDE ___ CARTIER
Immersive installation, CGI videosYEAR 2023
ART DIRECTION Mélanie Courtinat
CGI Bus Group
PRODUCTION New Collective
SOUND DESIGN Antoine Bertin
Located in the heart of Barcelona, the exhibition Beautés du Monde takes its title from Cartier's high jewellery collection, which celebrates the diversity of beauty. In order to highlight three major pieces of the collection, three immersive 3D videos were produced. Each of them revisits and reinterprets the signature of the piece from which it is inspired, with an emphasis on the emotional power it contains.
The first video features the story of a shape-shifting desert, in which sand dunes gently swaying in the wind are revealed to be the delicate shape of a woman's neck, in which the brand's iconic snake necklace wanders. The exquisite sound design complements this transformation, alternating between the murmur of the wind and the sigh of a woman.
The second video concentrates on a drop of water and its journey. The aerial waltz of a little droplet is being followed and continues to form a dance with a multitude of other drops, before culminating in the formation of a diamond necklace shape.
The final video focuses on a fictional flower that hides a precious secret. As night falls, it closes in on itself and morphs into a bird, shifting to the rhythm of music made from recordings of rubbing petals and birdsongs turned into musical instruments.
RAVE ___ Patrick Muroni
VR experienceYEAR 2024
DIRECTED BY Patrick Muroni
ART DIRECTION Mélanie Courtinat
DEVELOPMENT Arnaud Gomis
PRODUCTION Climage
SOUND DESIGN Yatoni
Today is your first rave. Thanks to volumetric capture, your movements immerse you in the memory of that night. You experience the moment as if you were there, but be careful: to find the party, you’ll need to make your way through the forest to reach the rave. Once you arrive, the more you dance, the more the world transforms.
DIGITAL FRESCO ___ DOLCE & GABBANA
Immersive installation, motion designYEAR 2019
ART DIRECTION, CGI Mélanie Courtinat, Pastor/Placzek
PRODUCTION Carbondale
There is a digitally animated 18th century painting located on the ceiling and walls of the top floor in Dolce&Gabbana’s new flagship in Piazza di Spagna, Rome, where Pallas Athena and Hercules come alive among gods and angels. Engulfed in billowing dark clouds of thunder and lightning, the viewers are surrounded by the penetrating vibrations of Gregorian Chants.
I NEVER PROMISED YOU A GARDEN ___ LVMH
Immersive installation, virtual realityYEAR 2017
ART DIRECTION, CGI, PRODUCTION Mélanie Courtinat
SOUND DESIGN Yatoni
I Never Promised You A Garden is an immersive experience in which the audience is invited to interact with a luxurious hanging garden. Both dreamlike and subtle, the installation proposes a critical approach to interactions while emphasizing the irruption of the virtual into reality.
I AM ORVEDA ___ ORVEDA
Virtual realityYEAR 2022
CREATIVE DIRECTION Helmut Agency
ART DIRECTION, CGI, PRODUCTION, SOUND DESIGN Mélanie Courtinat
PROGRAMMING Arnaud Gomis
Mélanie Courtinat created a virtual reality film for the Orveda brand, in order to celebrate its redesign. The short, high-impact experience presents the brand's signature elements and focuses on its key components. It was then presented as part of exclusive events in Cannes, Monaco and Shanghai.